Posted by selge | Posted in Golfing tools | Posted on 06-06-2008
Tags: cart, dog walking cartoons, golf walking carts, hill walking cartoons, man walking cartoon, maps, people walking cartoons, technology, video, walking, walking cartoon, walking cartoon animation, walking cartoon pictures, walking carts, walking carts for dogs
According to the MarketLive Performance Index 2007 approximately 96% of visitors to an ecommerce site is not a purchase and almost 58% of buyers will abandon their cart before completing your order.
To put this in perspective, imagine a brick and mortar store of the same statistics, only 4% of those who visited the store made a purchase and 58% of the people who put items in your shopping cart, just left the store, the abandonment of his car without making a purchase. How long do you think this store would stay in business?
Avoid Abandoned Shopping Cart
This is a serious problem that affects the online business owners. Having a website that sells products may seem an easy way to earn a living, but it's actually quite otherwise. An e-commerce site is a sensitive issue because many factors are involved in making a sale online. In assessing the effectiveness of the page you're looking at the psychological reasoning to purchase what a person actually that's how the website interacts with the consumer, so a sale can take place. Both components of the equation has to be there to create the right balance of confidence for the consumer to make a purchase.
Product
Let's start by looking at the product page of a website. If people are taking the time to visit the product page rather than the opening of a shopping cart, the three areas you need to look at are: the content, photography, and navigation.
Contents of the product page
The content one page of product is key to making the sale. Information must be readable and detailed. Look at it from the standpoint of the consumer. What information they need to make a decision? Think about the questions they can do and are these responses in the description.
Along with product description, be sure assess the benefits for the purchase of the product. Remember, people buy for emotional reasons. Create compelling copy that appeals to your audience and makes them reach their credit cards.
They also include information on the product page that helps build consumer confidence in making your purchase. Include shipping information, in stock status, policy on merchandise returns, and warranties.
Photography
The product photography is essential to meet the expectations of a buyer. Consider having multiple angles of product and enlarged views open in a new window.
Even if you are a small home business, using professional photography of their products. A product image diffuse poorly lit or may cause buyers to lose confidence in your site. One might think they are trustworthy and care about their order each time it is received.
Product navigation
Poor navigation page of the products is probably the biggest reason for not opening a car buyers. According to Forrester Research, customers said they would not open a car because it was too difficult.
Make it easy for consumers to buy from his site, making simple changes in the "Add to Cart" button:
* Place the button on the top.
* Give the button on a color that stands out on the page.
* Make sure the button is visible when new windows open on the page.
Category Navigation
Consider using the navigation on the main page that leads to visitors more than just product categories. Use multiple navigation paths to make it easier for buyers to find your products.
An effective technique is "topic" of navigation. According to the MarketLive Performance Index 2007, sites using topic navigation obtained 40% more revenue per visit.
Instead of selling a product by category, create topics such as daily specials, holiday sales and special offers seasonal specials, or use a specific group, such as new moms. It works the same way as if you were shopping in a store for a pair of pants. When you find pants, shown with a shirt and jacket look great game together. So besides buying pants that just bought a shirt and a jacket.
Conclusion
If you have not considered the use of navigation topics, check out their website and see how it could logically group some of its products and create a package that is irresistible to a buyer. Use the navigation theme, along with enhanced content and photography to reduce early to shopping cart.
About the Author:
Michelle Howe, MBA, president of Internet Word Magic, specializes in writing irresistible copy for websites. Transform the way you do business. Visit her website at http://www.InternetWordMagic.com for a FR^EE chapter download of her new book “Turn Browsers into Buyers”.
Article Source: ArticlesBase.com – Reduce Shopping Cart Abandonment with Themed Navigation
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